Google has acquired Eyefluence, an eye-tracking interface startup, the company announced on its website. The acquisition positions Google to integrate eye-interaction technology into its virtual and augmented reality products as it prepares to launch its Daydream VR platform and Daydream View headset in November.
Eyefluence shared the news in a statement: "Today, we are excited to announce that the Eyefluence team is joining Google! With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale. We look forward to the life-changing innovations we'll create together!"
The timing of the deal aligns with Google's imminent Daydream VR launch. Eye-tracking technology could allow head-mounted displays to be controlled through eye movements alone, eliminating the need for handheld controllers. Menu selections could be made by holding a gaze on an option, and virtual environments could be navigated by looking around. Auto-focus features could also be introduced, presenting higher-definition images of objects the longer a user stares at them.
Beyond entertainment, the acquisition points to broader applications for AR and VR. Education could benefit from immersive, three-dimensional instruction that extends beyond the classroom, while art and sports are among other fields that could see new uses for the technology. Pairing eye-tracking with VR may make the transition between physical and virtual worlds feel more seamless.
Google has not disclosed the terms of the acquisition or specific product integration plans.
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